1. Stop Chasing Random “Cool Shots.”

• Cool is easy. Consistency is hard.
• Brands pay for visuals that look real and repeatable, not random experiments.

2. Learn Prompt Architecture.

• Think like a creative director: Who’s in the shot? What are they wearing? What’s the light? The emotion?
• Use detailed prompts that include:
  • Subject details (face, hair, skin tone)
  • Clothing textures and colors
  • Background style and lighting
  • Camera lens, angles, and depth of field

3. Master Lighting.

• Lighting makes or breaks realism.
• Study how real photographers use softboxes, natural light, rim lights, etc.
• Always specify lighting in your prompts.

4. Maintain Character Consistency.

• To keep the same face:
  • Describe facial features precisely
  • Use reference images if your tool supports it

5. Perfect Product Details.

• For products (jewelry, skincare, sneakers):
  • Describe textures in detail: metallic, glossy, matte
  • Define material reflections and surface imperfections
  • Specify macro lenses for crisp product shots

6. Test Relentlessly.